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Plus Size Clothing

According to a Technopak report, the women’s wear segment is expected to reach $22.3 billion by 2017. The plus-size clothing segment, which already contributes $1.8 billion, is expected to double during this period. In the past, several international brands such as Michael Kors and Ralph Lauren have been associated with full-figure fashion with dedicated lines. There is a huge demand for plus sizes.

“The market of plus-size clothing is ever growing in India. And with awareness about the availability of large size clothing increasing, the market is bound to increase. In the northern region of the country itself, most of the people from the middle and upper middle class like to shop for readymade garments.

With conditions like obesity increasing among adults as well as youngsters, the potential for plus-size clothing market can hardly be doubted. Ranging from readymade garments to customized apparels anything can be chosen as the product line. One can specialize either in men’s or ladies’ wear. But the idea of not limiting to one section will address the larger target market. In fact, the requirement for plus-size clothing is not just limited to adults. Children are also an important segment and the need of this segment has largely remained unaddressed.

The online platform is gaining popularity very fast. The Indian consumer is no more alien to the online retailing concept, especially those from the metros and other urban areas. A portal which is search engine optimized can bring a lot of traffic to it, in turn bringing customers.

Plus Size Online Store

Currently in India they are many manufacturers or private labels who claim to be catering to plus size clientele but in actual they are only offering regular clothes in bigger sizes. It is very important that now the plus size clothing segment should be given a serious thought as there is ample opportunity and demand from customers. In western countries a curvy body is flaunted with immense confidence as it had been accepted as another body type but in India sometimes it is directly assumed to obesity which makes uncomfortable for ladies to carry on their body type.

Online stores for plus size clothing turns the tide in opposite direction and provides comfort to look, think and buy at curvy customers will. They need not to hesitate or think typical ‘what others will think?’ fear. Online stores give opportunity to curvy customers to select from wide range of variety such as tops/tunics, dresses, bottoms, night wears, active wears etc.

Kindly refer to this article for understanding curvy woman’s dilemma to shop in physical stores.

How I Learned to Love Shopping as a Plus-Size Woman